Chefs de Fuegos

The partnership between two renowned Uruguayan chefs gave rise to a culinary project with an international outlook: a brand able to represent Uruguay’s talent, culture and identity around the world.

We built an identity that found the balance between their personal stories and a shared vision. The visual concept is centered on union, integrating their initials and elements linked to the country brand to create a distinctive, solid expression with global reach.

More than a joint identity, we developed a communication system for a new chapter: two leading figures combining experience, styles and knowledge to take Uruguayan cuisine to new stages.

We supported the project end to end, from the visual definition to its application on the international stage, and were there in person for their participation in MEAT & FIRE Barcelona, Spain (2025).