Ludosóficos

Visual identity redesign for a children’s space devoted to theater, philosophy and books. We kept the original symbol (the open eye with an eyebrow) for its conceptual strength, but reinterpreted it to make it warmer and more playful. The curved typeface supports this intention and evokes wonder, freedom, play and exploration.

We added a closed eye to represent moments of introspection and inner connection. The cheerful, versatile color palette allows multiple combinations without losing coherence.

The visual universe uses circles, semicircles and quarter circles in solid and outline versions, creating a modular system that reinforces the idea of building, curiosity and thinking in motion.