Monte Paulino

Monte Paulino was born from a different way of understanding food production: respecting nature’s cycles, prioritizing animal welfare and building a family legacy that lasts for generations.

At ULBIA we gave shape to that vision by developing the strategy behind the entire brand. From naming to purpose, positioning and the concept “Dejamos huella en la tierra, en los animales y en tu mesa” (We leave our mark on the land, on the animals and on your table), we built a brand universe that turns a production philosophy into a meaningful story.

That purpose comes to life at every touchpoint: the visual identity, the communication and packaging designed to extend the brand experience. Conceived as an extension of that story, it includes illustrations to color in that invite families to reuse the box, give it a new life and share a moment together, turning the packaging into an experience that goes beyond the product.