Stella Maris Christian Brothers

ANNIVERSARY BRAND ACTIVATION

The challenge was to create a symbol to celebrate the 70th anniversary of Stella Maris Christian Brothers school without losing what makes its identity recognizable and meaningful.

We started from its institutional emblem, a widely recognized piece with a deep emotional bond with the entire school community. Instead of replacing it, we chose to keep it as a starting point and transform it to give it new meaning in the context of the anniversary.

The concept divides the original symbol in two, creating a reading tied to the past, present and future of Stella Maris. One half represents the history and legacy built over these years, while the other looks ahead to what’s to come and shapes the number 70.

In this way, the commemorative symbol keeps the essence and recognition of the original while adding a new layer of meaning: celebrating what has been built, embracing the present and opening up to everything still to come.

Stella Maris Christian Brothers
Stella Maris Christian Brothers