Vamos a New York

Some brands are born with a symbol, but they need a universe that allows them to grow, express themselves and connect.

At ULBIA we took an existing visual identity and turned it into a brand system able to expand its possibilities. We built a graphic universe where every element coexists, interacts and creates new ways of communicating, achieving a flexible, recognizable identity with a personality of its own.

Building on the brand strategy, we also developed a digital communication line designed to strengthen its bond with the community. We defined an approachable voice, a consistent narrative and a content strategy that allowed the brand to grow organically to a community of nearly 30,000 followers.

Because a brand isn’t built through visuals alone: it’s built at every touchpoint, in every message and in every experience it creates.